Badoo is the largest and most dynamically growing dating network in the world. It has more than 205 million registered users so far. The service is available in 180 countries, in 40 languages.
Year of entry: 2007
Expert commentary: "Badoo has laid a sensible path to monetization that others startups can learn from. Give away the core functionality, take serious funding so you don't have to monetize too aggressively too early, get users hooked on a quality experience, and then upsell them on perks that help them more efficiently attain their desired outcomes", - Jessica Powell CMO Badoo